![]() ![]() "I don't like to give my money away I like it to work for me. "I'm not really a gambler," said Brandon Ferguson, of Oaklyn, New Jersey. The study didn't address profits, but many casinos have reported upturns in profits after adding extras. Now, cash sales at non-gambling outlets within casinos represent 28.5 percent of revenue, up from 22.3 percent two years ago, and bars have increased their payrolls by nearly 39 percent in the past two years, according to a recent study conducted by the consulting firm Tourism Economics and commissioned by the Atlantic City Alliance, which promotes the resort to other parts of the country. They doubled down on expensive investments like additional hotel towers, restaurants, swimming pools, spas, shopping, nightclubs and concert venues. ![]() Nine years ago, the city's casinos started realizing they needed to offer more than just gambling if they still wanted visitors. Account icon An icon in the shape of a person's head and shoulders.
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